We appreciate your interest in our website. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.
1. ACCESS DATA AND HOSTING
You can visit our websites without giving any personal information. Each time a web page is called, the web server merely automatically stores a so-called server log file, which contains for example the name of the requested file, your IP address, the date and time of the retrieval, the amount of data transferred and the requesting provider (access data), and documents the retrieval. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
These access data are evaluated exclusively for the purpose of ensuring a trouble-free operation of the site as well as the improvement of our offer. All access data will be deleted no later than seven days after the end of your page visit.
Hosting services by a third party
As part of a processing on our behalf, Shopify as a third party provider provides the services for hosting and displaying the website. This serves to safeguard our legitimate interests, which are predominantly justified in the interests of weighing up our interests, in order to correctly present our offer. All data collected as part of the use of this website or in designated forms in the online shop as described below will be processed on its servers. Processing on other servers takes place only in the frame explained here. This service provider is located in the US and is certified under the EU-US Privacy Shield. A current certificate for Shopify can be viewed here. Under the agreement between the US and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.
2. DATA COLLECTION AND USE FOR CONTRACT PROCESSING AND OPEING A CUSTOMER ACCOUNT
We collect personal information if you voluntarily provide it to us as part of your order, when contacting us (for example, by contact form or e-mail) or when opening a customer account. Which data are collected, can be seen from the respective input forms. We use the data provided by you to fulfill the contract and process your inquiries. After completion of the contract or deletion of your customer account, your data will be blocked for further use and deleted after expiry of the tax and commercial retention periods, unless you have expressly consented to a further use of your data or we reserve the right to use the data is legally permitted and about which we inform you below. The deletion of your customer account is possible at any time and can be done either by a message to the contact option described below or via a designated function in the customer account.
3. DATA TRANSFER TO FULFILLMENT OF THE CONTRACT
4. DATA USAGE WHEN REGISTERING FOR THE E-MAIL NEWSLETTER
If you subscribe to our newsletter, we will use the data required or separately provided by you to regularly send you our e-mail newsletter according to your consent. The deregistration from the newsletter is possible at any time and can be done either by a message to the contact option described below or via a dedicated link in the newsletter.
In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, ie after closing your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies). You can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. Failure to accept cookies may limit the functionality of our website.
6. USE OF GOOGLE (UNIVERSAL) ANALYTICS
This website uses Google (Universal) Analytics, a web analytics service provided by Google Inc. (www.google.com). Google (Universal) Analytics uses methods that allow you to analyze the use of the website, such as so-called "cookies", text files that are stored on your computer. The generated information about your use of this website is usually transmitted to a Google server in the USA and stored there. By activating the IP anonymization on this website, the IP address will be shortened prior to transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The anonymized IP address provided by Google Analytics within the framework of Google Analytics will not be merged with other data provided by Google.
You can prevent the collection of the data (including your IP address) generated by the cookie and related to your use of the website from Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link : http://tools.google.com/dlpage/gaoptout?hl=en.
As alternative and for users on mobile devices, you can opt out of Google's analytics tracking by clicking this link: Google Analytics Mobile Opt-Out. This prevents the collection by Google Analytics on this website in the future. An opt-out cookie is stored on your device. If you delete your cookies, you must click the link again.
7. FACEBOOK PIXELS, FACEBOOK CUSTOM AUDIENCES AND FACEBOOK CONVERSION
Within our online offer the so-called "Facebook Pixel" of the social network Facebook, which is owned by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are located in the EU, Facebook Ireland Ltd. , 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland is operated ("Facebook"), used. On the one hand, with the help of the Facebook pixel, Facebook is able to designate you as a visitor to our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook Pixel to display the Facebook Ads we have been sent only to those Facebook users who have shown an interest in our online offer or who have certain features (eg interests in certain topics or products visited by them), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying. With the help of the Facebook pixel, we can continue to understand the effectiveness of the Facebook ads for statistical and market research purposes, in which we see whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
- EU-US Privacy Shield Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law. A current certificate can be viewed here.
- Basis: The use of Facebook Pixel as well as the storage of "conversion cookies" is based on the actual legislation rules. We have a legitimate interest in analyzing user behavior in order to optimize both our web site and our advertising.
- Order processing contract: For the processing of the data in which Facebook acts as an order processor, we have a contract data processing contract with Facebook, in which we commit Facebook to protect the data of our customers and not to pass them on to third parties.
8. FEEDBACK REMINDER BY E-MAIL
If you have given us your explicit consent during or after your order by activating a corresponding checkbox or by clicking on a dedicated button, we will use your reminder e-mail address to submit an evaluation of your order via us used rating system. This consent can be withdrawn at any time by a message to the contact option described below.
9. RIGHT TO INFORMATION AND CONTACT
You have the right to free information on the data stored about us as well as a right to correct, block or delete this data. For questions about the collection, processing or use of your personal data, information, correction, blocking or deletion of data and revocation of granted consent or objection to a particular use of data, please contact us directly via the contact details in our imprint.